Any marketing has to cost money. Because any advertising is a lot of work, and it should be encouraged on both sides. Nowadays, SEO marketing is viral, and I think that YouTube is a kind of promotion with the help of SEO. And for that, YouTubers should get a profit because it's their work. I'm in favor of paying for any job. That's the only way people will be motivated to keep doing something. I know one company https://serendipity-online-marketing.co.uk/, which works on Internet promotion. It employs very competent people who can advise on any question in the field of marketing. We should appreciate such guys because their work is significant for all users of the big web. If you need help with the promotion of your product, then feel free to contact them.
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